MARKETING CONCEPTS
"Those focus groups can get easily swayed by strong personalities."
"Focus groups. Great concept. I like a cult of personality built around me."
-Dave L. and Doug G. after Advertising and Branding class
Formerly a random, haphazard, in no means definitive guide to finding your way around the craziness of b-school life at MIT Sloan. Currently a forum for 2004 sloanies to stay in touch.